Google’s main source of revenue is advertising – mostly from ads on user’s websites and applications. By securing ad revenue, Google keeps their services free for users. If you own a website or blog, you can monetize it by selling advertising space on your pages to make money online. Take a look at various different websites, and you will often spot banners and text advertisements that typically run along the side of the website. If you’re looking to make extra money or build a new residual income stream, this can be a great side income for you. Read more to learn how to make money online with ads.
AdSense
If you have an online presence, you can profit from it with Google Ads. A website, a blog, or any other kind of presence on the internet that you control, Google has a way to monetize. Through Google AdSense, advertisers obtain new clients or sales, Google earns money to serve these ads, and you get part of that ad revenue when people click on ads on your website.
By utilizing internet search technology, Google will serve ads that are relevant to the specific content of a web page, and therefore, its visitors. For instance, if someone is on a web page that’s covering the latest golf tournament, Google will serve ads for golf clubs or golfing attire. If you own that site, you get paid every time someone clicks on one of those ads.
Advertising Ad Space on Your Website
You can also but out the middleman and directly offer space on your site to interested parties. To do this, create an advertising partnership page or listing on your site or blog that alerts visitors to the site that you have advertising for sale. Create a page with all this information on your site, and be sure to include a way for potential advertisers to contact you. Produce an advertising specification sheet; a list and description of the advertising options you offer online to potential advertisers. Include banner and text options with sizes, the number of words, pricing, and length of time the ad will stay up. Create a fair offer, and if you’re well organized and have a popular site or content that people are interested in, advertisers will pay attention to your website. You can also seek out affiliate partners who may wish to purchase a backlink from you, have you write about or recommend their product, or partner with you in some other creative way. You can also seek and create paid partnerships with sponsors, depending on what your business is.
Benefits of Using Facebook In-Stream Ads?
With Facebook in-stream ads, you can maximize your earnings while you focus on what you do best — making great content. Even if you think that Instagram or TikTok have better options, believe me, Facebook has the best advertisers and the best audience.
In-stream ads help eligible video creators get money by including short video or image ads in qualifying videos. Creators get a share of the revenue from the video ads shown to their viewers. Viewers must view the entire ad to continue watching a video. Since advertisers target different audiences, viewers will likely see different ads.
Drawbacks of Banner Ads
You may not even notice banner ads anymore. As an internet-savvy society, we have learned to filter them out. There is also banner-filtering software available because banner ads can be very annoying, and could harm your website readership.
You cannot expect to throw Google Ads onto your site, sit back, relax, and watch the money roll in. It doesn’t work that way. Like anything in business, it takes an investment of your time to get a return that you can bank on.
How Does It Work?
If you currently have a blog or website that gets 100,000 visitors every single month, that’s more than 1 million every year. Standards of a successful ad site include:
You have 100,000 ad impressions (views).
You have a click-through rate (CTR) of 1%, which is standard.
1% of 100,000 is 1,000.
If the CPC of the ad is $0.01, you make $10.
If the CPC of the ad is $1.00, you make $1,000.
This may vary depending on the topic. At a starting point of 50K views/per month for a year, you can most likely expect:
- North America / Business & Industrial can be $10,998
- North America / Food & Drink can be $8,598
- North America / Finance can be $19,275
- North America / Real Estate can be $8,700
- North America / Computers & Electronics can be $5,508
- North America / Health can be $10,275
- North America / Games can be $2,275
- North America / Pets & Animals can be $5,045
There’s no guarantee or commitment that you’ll earn the above income; all estimates are based on the content category you selected and heavily dependent on the region where you’re located. Actual revenue is dependent on many factors including advertiser demand, your users’ location, their devices, the time of the year, advertising type and size.
SEO
In order to have the most successful site and garner the best advertisers to make the most income, use search engine optimization (SEO) writing to maximize the few necessary keywords in your site. Post useful, accurate content, don’t overwhelm your users with filler keywords, it makes things difficult to read and won’t bring users back to your site. You want your site to be enticing so that it generates repeat traffic. The more you write about your subject in a useful way, the more visitors you will have who return again and again, and this will enhance your score with the software Google uses to measure successful websites which, in turn, gets you more ad revenue.
Put your plan together regarding what sort of advertisers you want to attract. This, like all successful businesses, requires a good strategy to launch and be successful. In addition to making sure you have a useful and worthwhile site that attracts visitors, you will want to spend some time strategies which approach makes the most sense for you and your content and brand. Keep in mind that aligning with advertising, while it can earn passive income, also changes the look, feel, and overall experience of your site, blog, or social media channel. Choose wisely. For more on how to create and launch a successful blog that you can monetize with advertising, read Write a Plan for Blogging. Subscribe for more business, sales, and investing posts. Have a lovely day!
