Choosing the right CRM platform is instrumental to the growth and expansion prospects of every success-driven organization. With endless options to choose from, it may be overwhelming to select the right CRM platform for your organization’s specific needs. In this guide, you will read about two enterprise-level Customer relationship management software programs, HubSpot and Salesforce as they are the top CRM providers.
How To Get Started with CRM?
Before anything else, it’s important to identify the pain points, problems, concerns, and scope of improvements in each area of your business. Once you have made this deep diagnosis, it’ll be time to have a word with the people who will be using the CRM to find out if they have any fears or doubts about the merits of CRM implementation. Thereafter, you will need to set some measurable key performance indicators (KPIs) and objectives. This will help you define your success criteria.
Most organizations lack the expertise to achieve the CRM functionality they require. This is where the role of an industry expert such as a CRM implementation company comes into the picture. These experts can assist you with the installation, configuration, and customization of your new CRM software. They can even assist you with bespoke CRM applications and CRM add-ons. Ideally, you should choose someone who is a trusted and successful CRM specialist who can provide references and case studies of successful CRM projects.
You can even ask the CRM specialist to perform a comprehensive assessment to recommend the right CRM solution, based on the specific requirements of your organization. This will also be the time to decide whether you want to choose on-premises, hosted CRM, or a blend of both.
Whatever the size of your project, you need to emphasize a well-formulated project methodology and appoint an experienced project manager. In case you’ve selected a CRM specialist as a business partner, their package may already include project planning and management. It is important to note that a typical CRM implementation plan would ideally include:
- Business process and requirements analysis
- User training
- Installation and commissioning
- Software configuration
- Data preparation and import
- Report development
- System review
- Data cleansing
- Remote intervention
- User adoption techniques
- Project management methodology
- Online knowledge base and support center
- Administrator assistance and support
Two of the most popular CRM platforms are HubSpot and Salesforce.
HubSpot
A cloud-based customer relationship management (CRM) platform, HubSpot is one of the best CRMs to help scale your business better. It offers a single source of truth and is easy to use and set up. Sales Hub of HubSpot is powered by out-of-the-box features such as CPQ tools, powerful sales analytics, custom objects, conversational intelligence, and sales engagement software so your teams can save time, grow revenue, and work more efficiently.
Best known as an inbound marketing tool, HubSpot offers a wide range of features and functionalities such as sales forecasting & analytics, CRM, marketing features, VoIP, and customer service features. It is enriched with a highly integrated dashboard and navigation along with customizable workflows and automation.
One of the best things about HubSpot is that all the features that you need are included in the advertised price, and you are only expected to pay for additional revenue-generating sales seats. For instance, the list price of HubSpot Sales Hub Enterprise is $6,000 a month for 50 paid users and the licensing cost is $120 a month for each additional paid user.
As far as HubSpot implementation is concerned, there is a flat rate of $3,000 for Enterprise boarding while additional technical consulting services can be availed for additional fees. In other words, the estimated cost of HubSpot Sales Hub Enterprise for one year for a team of 50 is approximately $75,000.
Salesforce
Salesforce can be described as an out-of-the-box cloud-based customer relationship management (CRM) platform with apps for sales, marketing, service, and more. It presents a steeper learning curve and often requires more budget and admin resources than other CRM solutions to get systems working together.
The best thing about Salesforce is its highly advanced sales reporting and forecasting along with extensive marketing features. It has a more structured setup and offers strong onboarding with a demo-like account. You can leverage its dashboard to gain a complete 360-degree view of all your pipelines, estimated potential revenue amount, and sources based on historical and current data.
Salesforce Sales Cloud, an all-in-one sales CRM, brings together the best deal management, reporting, sales automation tools, and more. This helps you easily track progress, manage leads, and automate sales processes. The CRM giant charges for every user and paid add-ons are required for essential features.
For instance, the list price of Salesforce Sales Cloud Enterprise is $7,500 a month for 50 paid users and the licensing cost is $125-$150 a month for each additional paid user. As far as Salesforce implementation is concerned, Salesforce provides a “jump-start” implementation for $5,000. In other words, the estimated cost of Salesforce Sales Cloud Enterprise for one year for a team of 50 is approximately $236,800.
This post was written by Pushpdutt, a Fiverr writer who is competent in CRM software. Subscribe for more business, sales, and investing posts. Have a lovely day.
