If you’re considering starting a website to make money online or have already created a website, then you’re sure to be wondering how to run advertisements to generate income. There are a few options, but Google makes it easy for everyone. Google Ads is an advertising platform for linking advertisers with content creators. These advertisements can show up above Google search results, on applications, and on pages. Do you want to know how to run ads on your website? AdSense is one of the most popular advertisement networks online for bloggers and webmasters who want to monetize their websites. It allows publishers to place text, banner, and interactive ads directly into their websites’ content. Read more to plan your online ad income stream strategy.
Google AdSense is a reverse auction where publishers can place their advertisements on websites of other advertisers. Running these ads on your website can greatly increase the revenue generated from your site, allowing you to spend less time managing your website and more time focusing on more important matters like growing your business and delivering great content.
Even though we run Google AdSense ads on our websites, there are certain types of websites that are better suited to running AdSense ads on than others. It is key to determine which type of site you have, and whether it may be more beneficial than others for running ads.
As a website owner, you can create an account with automated ads from Google AdSense. All you need to do is sign up, then link your website to Google AdSense by embedding its code into your site. Read How to Apply for AdSense Full Guide. Once you’ve signed up for AdSense, visitors to your site will begin seeing relevant advertisements that may include videos, products, services, or even full page ads. You only get paid when someone clicks on one of these ads and purchases something online. This is called CPC or “Cost-per-click” advertising.
Before applying, make sure you keep up with their latest Terms Of Service. Google keeps regular updates to strict rules, it can be challenging to obtain and maintain approval.
How does Google decide which ads to display on your website?
If you want to display a specific category of ads, utilize Ad Exchange; in order to do so, you will need to create an ad group in AdSense. After you choose which category of ads you want to display on your website, Ad Exchange will filter the ads based on Google’s four targeting parameters as listed below:
Contextual Targeting
Ads are served to your site based on the content and keywords that are found by Google. From font sizes to links, the pixels will all be analyzed, and the right advertisement will be served automatically to your audience.
Placement Targeting
Ads will be served based on available space on your site. When you create an ad placement, it is automatically included within the targeting parameter’s network. This can help you more easily manage the performance of your campaigns.
Interest-Based Advertising
Interest-based advertising permits you to promote others’ products based on the interests and demographics of your users. With interest-based advertising, you can create ads that are more relevant to your users, delivering a better experience and higher click-through rates.
Language Targeting
Google bases its targeting on the language of the sites that the user visits to determine which ads to serve. When you use Google products like Search and YouTube, we may collect data about your online activity. We use this data across Google services to help make our ads better and more relevant to you.
Size & Shape
When it comes to ad placement, don’t be afraid to think outside the box. Where you plan to place your ads will determine what dimensions, shapes, and orientation should be displayed. Therefore, it’s important to consider how a creative layout could work within your overall website design before you get started placing ads.
Mobile-Friendliness
Make sure your ad platform is mobile responsive. If your theme uses a plugin to display ads on your site, make sure that it’s mobile compatible (or hide ads on mobile devices). Also make sure the ad platform isn’t taking up unnecessary space on the page, as this slows download times.
Direct ad sales and native advertising are types of online advertising that involve selling ad space on your own website to businesses. It’s a more hands-on approach than Google’s AdSense and involves contacting potential advertisers and negotiating terms. Google AdSense is the lowest barrier to entry and time commitment for return, and a great way to get started hosting ads on your online real estate to make a new income stream.
The best time for you to start earning extra income from your site is right now; that way you can spend your time on your genius work and let the site and ads work for you while you sleep. Maintain your laser-sharp focus on putting out the best content possible and improving your site creatively, and that will ensure more visitors and more ad clicks. Subscribe for more business, sales, and investing posts. Have a lovely day!
