Financing Sarah

Marketing Tools

The right marketing tools will make business so much easier. Manage email marketing with automation to your customer relationships management software and more with tools like HubSpot and Keap. Email marketing platforms like Moosend make email marketing a breeze. Using tools for Social Media Management for publishing helps allocate your time to important tasks through automated publishing. Automating what you can and scheduling for the future is going to maximize your time. 

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HubSpot

Choose from CRM, sales, or full-fledged marketing software to help you automate your marketing process. Sign up here

Pricing: Starter: $20/month for up to 1,000 marketing contacts. Professional: $890/month for up to 2,000 contacts plus onboarding fee of $3,000. Enterprise: $3,600/month for up to 10,000 contacts (billed annually) plus onboarding fee of $6,000

Marketo

End-to-end marketing automation covers everything from lead management and consumer marketing to email and customer base marketing including SEO and content creation.

Pricing: Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month. Each tier unlocks new features, which means that it might cost an additional $900 – $1,400 per month for just a handful of extra features.

BenchmarkONE 

An all-in-one small business marketing tool and CRM solution helps you plan, automate and monitor marketing activities. Sign up here

Pricing: Free, Pro $13/mo, Enterprise – contact 

Keap

Inclusive sales and marketing automation software that handles lead capture and conversion and some CRM tasks. I used Keap in 2019; we did e-mail marketing and managed CRM with my main company. We liked it, the service was easy to use, and support was phenomenal. If Keap sounds like a good product to you, use our Sign up.

Pricing: Pro $159/mo, Max $229/mo, Ultimate $279/mo

Email Marketing

MailChimp 

Tailored email campaigns and automation seamlessly integrated with e-commerce platforms such as Shopify, offering complete customization. I had a lot of problems with MailChimp. Customer support is impossible.

Pricing: Free, Essentials $13/mo, Standard $20/mo, Premium starting at $350/mo

Campaign Monitor

You can effortlessly create distinctive and captivating email marketing campaigns using a straightforward drag-and-drop feature.

Pricing: Lite- $11/mo, Essentials – $19/mo, Premier – $149/mo

Emma – Now MyEmma

Craft email campaigns focused on results and utilize detailed reporting to achieve your objectives more efficiently.

Pricing: starts at $99.00 per month. Emma has 3 different plans: Emma Lite at $99.00 per month. Emma Essentials at $159.00 per month

AWeber 

Leading the way in email automation, they provide robust integrations with platforms such as PayPal and WordPress, coupled with top-notch customer support. Sign up here

Pricing: Free, Lite $20/mo (billed annually), Plus $20/mo (billed annually), Unlimited $899/mo (billed monthly)

Moosend 

Moosend is our current e mail marketing service. Customer support has been fantastic! Sign up here

Constant Contact

Easily track success with customizable drag-and-drop templates, powerful automation features, and real-time reporting capabilities.

Pricing: three monthly plans range from $12 to $80

Social Media Marketing

Buffer

Generate and schedule compelling social media posts across major platforms, including Twitter, LinkedIn, Pinterest, TikTok, YouTube Shorts and Instagram. We are using Buffer now to try it out. So far it’s pretty good.

Pricing: Buffer offers a free plan. But, as far as Buffer’s price is concerned, here’s what you need to know about the paid plans: The Essentials plan is $6/month per channel, the Team plan is $12/month per channel, and the Agency plan is $120/month for 10 channels.

Hootsuite 

Maximize your social media presence with an all-in-one tool for social media scheduling, listening, and reporting.  Hootsuite is well suited to an agency environment where the user is working on multiple clients across multiple platforms. Sign up today.

Pricing: Professional – $99/mo (billed annually), Team $249/mo (billed annually), Enterprise – contact for pricing

Later 

Later has a good social media scheduler product. One of the challenges we have had is that each social set scheduled needs to be edited independently.

Sendible 

We used Sendible for about a year. The support was not the best; service was disconnected from Instagram too often. We gave up because the support never fixed our problems. That said the publishing is super easy and done all at once instead of one by one like others. Sign up here

Pricing: Creator $29/mo, Traction $89/mo, White Label $240/mo, White Label + $750/mo 

Socialoomph 

A social media scheduling solution. It monitors social media activity and schedules updates on various social networks such as Facebook, Twitter, Pinterest, Tumblr and LinkedIn. Sign up here 

Tailwind 

Tailwind is Pinterest’s preferred scheduler. Similar to Later you will need to edit each social set separately, but uploading is easy. For Pinterest it’s great. Sign up here 

Paid Advertising

AdWords Now Google Ads 

Craft text-based searches, establish your budget, and select keywords for bidding to determine the placement of your ads in Google search results.
Pricing: average cost-per-click is $2.69.

Bing Ads – Now Microsoft Ads 

You bid based on how much you are willing to pay per each click on your ad.) encompasses three search engines – Bing, AOL and Yahoo”
Pricing: Microsoft’s average cost-per-click is $1.54

Outbrain

Expand your content’s visibility by launching pay-per-click campaigns and advertising on prominent platforms such as People and CNN.

Outbrain pricing works on a Cost-Per-Click, or CPC, pricing model. Users are charged for the number of clicks each campaign receives based on the CPC you set. For example, if you set the campaign budget to $20 and the CPC to $0.03, you will pay $0.03 for every click until you hit your $20 budget cap.

Content Marketing & SEO

Contently

A platform for content marketing requirements, spanning from topic generation to execution, facilitated by a vast network of skilled freelancers.

Pricing: portfolio cost is free 

SemRush 

the leading tool for comprehensive keyword research, competitive analysis, and online visibility tracking. Enhance your digital marketing strategy and dominate search rankings with actionable insights and data-driven recommendations. Sign up here. 

Hotjar 

Hotjar’s powerful user behavior analytics. Use heatmaps, session recordings, and surveys to gain deep insights into your visitors’ interactions, optimize user experience, and drive conversions with real-time feedback. Sign up here

Mangools

Boost your SEO efforts with Mangools’ suite of easy-to-use tools. Conduct effective keyword research, track your rankings, analyze backlinks, and spy on competitors with accurate data and intuitive reports, perfect for both beginners and experts. Sign up here

Link Whisper

Improve your internal linking strategy with Link Whisper, the smart WordPress plugin that automates link suggestions and builds a stronger site structure. Enhance SEO, increase page views, and streamline your content strategy with effortless internal linking. Sign up here

Site Analyzer

Maximize your website’s performance with Site Analyzer’s all-in-one SEO audit tool. Conduct in-depth site analysis, identify technical issues, track your rankings, and improve your online presence with comprehensive SEO reports and actionable insights. Sign up here

Uberflip

Customize your content to align with your customer’s journey and seamlessly integrate your content platform with automation solutions such as HubSpot and Marketo.

Pricing: $15 per user per month pricing

SumoMe

Utilize web analytics tools to build email lists, enhance landing page conversions, and boost social shares.

Pricing: Sumo offers a Free plan, but it only comes with one bare-bones popup design option. The targeting options are limited in the Free plan, and you won’t be able to use unbranded popups or A/B test your campaigns. If you want access to these features, you’ll have to upgrade to the $49/mo Pro plan.

Print Marketing

Vistaprint

Renowned for their top-notch business cards at affordable prices, they also provide a range of additional marketing materials.

Printfection

Explore a wide array of merchandise and company swag, including apparel, drinkware, and other products, all in one convenient location.

Moo 

Print made easy. Sign up here

Need some more business tools? 

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