Marketing can be a new language for most small business owners. Hiring marketing teams who charge unbelievable amounts of money to help market your business, obtain more customers, or to sell a product is not your only option. With creative thinking and out-of-the-box marketing ideas, you can bring in much more business than a big marketing budget can. Take some time to think through your next marketing strategy by reading this post and maybe reading the book “The Power of Outrageous Marketing.” Then put some time on the calendar for creative thinking through a marketing strategy that will help grow your business.
Shortly after starting my second business, I read “The Power of Outrageous Marketing.” A book by Dr. Joe Vitale that explores unconventional marketing strategies which can help businesses stand out in a crowded market. The book encourages businesses to think outside the box and use bold, creative techniques to capture the attention of their target audience.
Some of the key takeaways from the book include the importance of creating a unique selling proposition, building a brand personality, and leveraging the power of publicity to generate buzz. The book is old, but it’s a classic that stands the test of time even in today’s overly saturated markets. Vitale emphasizes the need for businesses to be willing to take risks and experiment with new, unconventional ideas.
Here are a few marketing techniques that could work in 2023, inspired by the principles outlined in “The Power of Outrageous Marketing.”
Stunt Marketing:
Stunt marketing involves creating a unique, attention-grabbing event or campaign to generate publicity and buzz. In 2023, businesses could use virtual or augmented reality technology to create memorable and engaging customer experiences.
Viral Marketing:
Viral marketing involves creating highly shareable content that spreads rapidly across social media platforms. Businesses could create viral campaigns designed to be shared and talked about by their target audience. Something relevant and needed by the target audience will be more successful.
Guerilla Marketing:
Guerilla marketing involves using unconventional and often low-cost marketing tactics to promote a business or product. In 2023, businesses could use guerilla marketing techniques such as street art, flash mobs, or pop-up shops to create memorable customer experiences.
Influencer Marketing:
Influencer marketing involves partnering with individuals who have a following on social media to promote a business or product. In 2023, businesses could leverage micro-influencers with smaller but highly engaged audiences to promote their brand. Several social media marketing books I’ve read recommend working with a smaller influencer with higher engagement rather than spending a lot of money with an influencer with so many followers and brand deals that your product might get lost in their feed.
Cause Marketing:
Cause marketing involves partnering with a non-profit organization or social cause to promote a business or product. In 2023, businesses could focus on promoting social causes such as mental health awareness, education, or homelessness. If you know your target market do some research to find out which social causes are dear to their hearts and donate a portion of the profits to these causes to create a positive image and generate goodwill. I think it’s essential to choose causes your customers care about and don’t try anything controversial to them.
Video Marketing:
Video marketing has grown in popularity in recent years and is expected to continue to be an effective marketing technique in 2023. Companies can use video to tell their brand story, showcase products, and engage with their audience.
Augmented reality (AR) Marketing:
AR marketing is a technology that overlays digital content in the real world, creating an interactive consumer experience. AR can be used in ads, social media, and mobile apps to create engaging experiences that capture consumers’ attention.
Voice-activated Marketing:
As voice assistants become more prevalent, voice-activated marketing can be an effective way to reach consumers. Companies can optimize their content and advertising for voice search and create voice-activated ads that interact with consumers through their voice assistant. As more people use voice assistants like Siri, Alexa, and Google Assistant, optimizing your website and content for voice search is becoming increasingly important. Voice search optimization ensures your content includes natural language keywords and phrases that people will likely use when speaking to their voice assistant.
Social Media Marketing:
Social media platforms will continue to be a critical marketing tool in 2023. Companies can use social media to connect with their audience, build brand awareness, and promote their products and services. Social media marketing micro-influencers who create commercials or promotions are fantastic places to find creative, fresh ideas. Collaborating with them will also bring in their followers and fulfill everyone’s sentiment for pairing up with the underdog. Make it fun and vibrant. You can also hold a competition with your followers for the best advertisement or best ideas posted to their social media and shared. Bring them into your culture and watch how they connect to your brand, and, in response, will bring in more similar-minded consumers.
Personalized Marketing:
Personalized marketing involves using data and analytics to create customized consumer marketing experiences. Companies can use personalized marketing to create targeted ads, emails, and content that speak directly to consumers’ needs and preferences. Gathering consumer data and creating personalized marketing campaigns that resonate with them is easier than ever. Personalized marketing involves targeted ads, email marketing, or customized content that speaks directly to the consumer’s needs and preferences.
Sustainability Marketing:
As consumers become more concerned with environmental issues, sustainability marketing can be a powerful way to appeal to their values and increase brand loyalty. Sustainability marketing involves highlighting your company’s efforts to reduce waste, conserve resources, and minimize environmental impact. Producing a higher quality product for a higher price but with the promise for long-term use will be a great move in today’s economy. You can create promotions for referring friends and families with extra discounts for your customer so that they keep buying your products: less waste and more business.
I recommend reading “The Power of Outrageous Marketing,” not just for ideas, because it’s also a fun book. Keeping your mind in a state of play, giving yourself time for clearheaded daydreams, and taking breaks will all help you develop your next big marketing strategy. Enjoy the journey while you figure out what works for you. Subscribe for more business posts in your inbox once to twice a month. Have a lovely day.
