Building a website can seem overwhelming, but it doesn’t have to be, multiple Web hosting services allow you to create websites using pre-written templates, though creating your own site from scratch can be just as simple. Then once the site is up and running, it can serve as a powerful marketing tool which allows you to keep your customers and prospects updated.
HTML/Text Editor
HTML is the main language that’s used to build websites. To learn the language visit W3Schools or HTMLGoodies, which offers comprehensive information for geting started with HTML. You will need a program that allows you to create text files, Notepad.
If you are planning to create a site from scratch, professional packages like Adobe Dreamweaver, CoffeeCup HTML Editor and Komodo IDE have additional features to speed up the coding and debugging process, they highlight coding errors.
Image Editors
Images are the most important part of your website, the better the images look, the more cohesive they will look, additionally people will find your site more appealing when the images are strategic. You’ll want eye-catching visuals on your site, which means you’ll need images sized to fit without slowing down available bandwidth, 72 dpi (dots per inch) is the standard resolution for images displayed on the Internet and based on whether you’re using thumbnails or large files, size can range from 100 x 75 to 640 x 480 pixels.
large file sizes can be helpful only if your site is meant for design or imaging work. Otherwise they just slow down page speed. A slow site will deter visitors. Resize images to fit, crop and convert within an image-editing application before uploading onto your site.
You can use Paint, the Windows program which will allow you to edit basic files, Adobe Photoshop is recommended for more detailed editing. If you aren’t proficient in editing, then pay someone on a freelancing site like Fiverr to fine tune your images for the most professional look.
File Transfer Protocol Tools
Once you have created your website, you’ll still need to have it uploaded to a Web hosting service. We use Bluehost, while most Web hosting providers have a Web-based interface for you to upload the files, it might be a slow process, especially if you are doing it in bulk. Use a FTP program to connect directly to the Web server that you are using to upload or download files quickly.
Analytics Tools
Creating a website is an ongoing process, once you’ve created the basic design, you’ll need to consistently update and improve the site for a fresh appearance that showcases your content.
Google Analytics will allow you to see what attractions visitors to your site as well as where they are spending their time on your site. This data allows you to add more content that’s relevant to your visitors. The tools also help identify SEO problems, page errors, and technical issues that may be impacting website performance. Use their tools to monitor recent SEM development while staying up to date on algorithmic changes and updates. Keep on course with goals by using reports to track growth.
There are a lot more tools out there that make the work of website owners much easier, these are different CMSs, design tools, and tons of alternatives for running a website. Do some exploring to figure out what tools work best for you. While in the process don’t be afraid to outsource what’s not working for you to someone who can do it better. Keep your peace and have fun with it. Read How to Run a WordPress Website and How to Improve Communications on Your Website. Subscribe for more business, sales and investing posts. Have a lovely day.
