As a digital marketer, you help brands get their message to as many prospective customers online as possible. You help gain treasured insights into customers’ minds and use marketing data, tools, and analytics software to help brands grow in value, target and reach their customers, classify new ones, increase sales, and experience lasting growth. Your digital marketing strategy may be great, but it’s time to freshen it a little and get more clients. Here’s how you do it and win in a market that grows just as fast as it gets tougher to survive in.
You snooze, you lose
Staying relevant online and growing your online presence is not a one-off improvement. Checking in on your accounts and engaging with your community should be an everyday practice. Be available online but don’t spend all this time selling your products; instead, share and engage. Don’t ignore the private message, the tag, or the occasional feed update from a prospect. Be where the action is, always!
The tools make the pro
Your analytics tools are doing great, but they could be better. Amalgamate different channels and tools to create a perfect integrated mix that does more than display colorful graphs and numbers. Learn the tools and embed them into your platform to know what works and what doesn’t. Study your clients and then apply these insights strategically. Consider more powerful tools that combine individual analytics and dashboard programs into one.
Remember the email list?
Yes, they still work if you do it right. Go over your email newsletters and sign-up forms and follow up on old clients and subscribers. This is different from just hitting them up and selling them a new product out of the blue. Look into why they left and re-approach them as fresh leads. If you have automated most business areas, from posts to notifications, check out how they influence your inbound lead generation and outbound marketing needs.
A little color goes a long way
Your visual content could use some sprucing up now and then. Update ads, backlinks and make your website more mobile and desktop-friendly. Reformat your content and create more responsive pages that improve the user experience. Take advantage of tracking and metric monitoring features, including digital marketing tools like SEO and CRMs to optimize and streamline your content.
Where to find clients
Blogging
Create blogs on popular topics among customers to drive organic traffic to your website. Use the blogs to showcase your content creation abilities firsthand and get your blogs ranked higher with high intent keywords. Try to stick to topics about your business without being too promotional. You can create articles on services that clients want to learn more about and use different blogging formats from listicles to How-to guides and Case studies.
Directories
Use directories to find businesses aligned with your ideal business persona. Check out Yellow Pages, Yelp, Manta, WhitePages, among the numerous online directories. Since businesses are already filtered for you, you can easily niche down, and the businesses’ contact details save you time researching them. Also, check out other B2B directories to enrich your targeted lead generation.
Leverage social networks
Social media is a lead generation goldmine. LinkedIn searches return results for hundreds if not thousands of businesses filtered by your search criteria. Here, you can learn about these businesses and whether they fit your business persona based on their profiles. Additionally, you can reach out to them through the platform.
Websites
After narrowing down your prospects, you can visit their websites and extract their contact details. This method provides targeted leads that set you up before the potential client. You can also build a client discovery process that combines the whole experience, including guest posting or blogging on high-traffic websites to tap into their audience and reach new clients.
Go local
Customize your targeting campaigns to first appeal to local clients. Try to win nearby clients by creating a strong backlink profile and a great Google my business page. Use geolocation and geotargeting services to get some action going within your local area. Try to research and reach out to new companies in your area and attend local events.
Job boards
Job boards could have openings for digital marketing positions or projects open to agencies that could turn into long-term engagements. The requirements for these positions could also help you gauge how your services relate to what clients are looking for in the market. Actively monitor the listings and reply promptly when contacted.
Partner up
Partnering with other agencies, starting with more prominent, non-competing agencies makes it easy to get referrals for smaller projects below their scope. Complementary businesses with similar audiences to yours also improve your client base. Check out what the competition is doing right and determine if it could work for you.
How to be the best digital marketer
1. Know your client
Define your potential clients (leads) from your existing ones. Have a concise profile of who they are, their businesses, and how unique each of them is. You can use their profiles to improve your targeting accuracy based on a specific criterion, whether their location, business type, company size, or special interests. Having a buyer persona of what type of clients would be interested in your product will improve your strategic targeting and lead generation efforts.
2. Upgrades and updates
Clients need personalized, expansive, convenient, and fast service. Level up your process and explore new ways to improve your customer handling. Improve on graphics and dial down the boring numbers. Build your referral system with clients and other vendors to create a mutual point of contact that goes beyond dollars spent and puts in a good word for you. Show off their testimonials on your website too.
Consider investing in strategic paid search and SEO for your business. As part of your client acquisition strategy, paid services will be better at ranking higher in searches and driving steady inbound organic traffic to boost brand awareness. Find a service that suits your budget and is aligned with your goals, and try it out.
3. Never stop learning
You have to be on top of your game to be the best. Invest in training and upskilling to acquire varied and in-demand skills. Evolve with the industry and stay up-to-date through popular podcasts, webinars and seminars, social media developments, publications, and anything else that boosts your industry knowledge. Connect with others in the industry and grow your global digital marketing community.
Have fun exploring what works best for you. Read some sales posts under the Sales Tips category. Be patient with yourself while you’re learning. Subscribe for more business, sales and investing posts. Have a lovely day.
