Market Research
Market research tools and strategies to elevate your business. Explore top solutions for gathering market insights, analyzing trends, and making data-driven decisions to stay ahead of the competition. Empower your business with the right market research techniques today.
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Moz
Moz is a comprehensive SEO (Search Engine Optimization) tool that helps with various aspects of market research by providing valuable insights and data. Here are several ways Moz aids in market research: Keyword Research, Competitive Analysis, Link Building, Site Audits, Rank Tracking, and SERP Analysis, which helps you create content that aligns with search intent and improves your chances of ranking.
Pricing: Standard plan starts at $99/month, Medium plan $179/month, Large plan $299/month, and Premium plan $599/month.
Bitly
Bitly helps with Link Tracking and Analytics, Campaign Management, Audience Insights, Competitor Analysis, Customer Journey Mapping, and lots more.
Pricing: Free, Core $8/mo (only available for annual plan), Growth $35/mo (Annual billing 29/mo), Premium $300/mo ($199/mo annual billing) – save 34% with annual billing
HotJar
HotJar does heatmaps showing where users click, move, and scroll on your website. This helps you understand which parts of your site are most engaging and which are being ignored. Session recordings let you watch real user interactions on your site. This can help identify usability issues and understand the user journey. HotJar allows you to segment users based on behavior, location, device, and more. There are so many options. Sign up here
Pricing: Basic free, Plus $39/mo, Business $99/mo, Scale $213/mo
AnswerthePublic
A tool for small business marketers to simplify the complicated worlds of search marketing and online paid advertising. It’s great for determining search volume.
Pricing: They have a lifetime option and a subscription option –
Subscription: Individual $11/mo, Pro $99/mo, Expert $199/mo
Lifetime: Individual $119, Pro $990, Expert $1990
Link Whisper
Link Whisper is a WordPress plugin designed to help with internal linking on your website, which can also provide indirect benefits for market research. Analyzing how users navigate through your internal links can give you insights into user behavior and preferences. Monitoring changes in traffic, engagement, and rankings can help you understand your competitive position in the market. Sign up here
Pricing: 1 site license $97, 3 site license $107, 10 site license $157
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